Electronic Shelf Labels
Dinya Digital’s Electronic Shelf Labels feature low-power e-ink displays and Bluetooth communication technology, seamlessly connecting with retail systems to build a digital pricing network.
Dinya Digital’s ESLs transform traditional store shelves into smart digital infrastructure and customer engagement touchpoints, enabling more efficient and intelligent store operations.
Making Store Pricing Simple
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See how electronic shelf labels transform retail spaces with instant updates, improved accuracy, and a seamless shopping experience.
Fast Batch Updates
When a store-wide price change is needed, updates are sent in a single bulk push through the gateway. Instead of updating labels one by one, all Electronic Shelf Labels refresh together, keeping the rollout smooth even at scale.
Long Battery Life
Dinya Digital Electronic Shelf Label tags use e-paper displays and optimized power management to support multi-year operation. Power is only consumed during refreshes, while static content remains visible without ongoing energy use.
Stock Sync and Alerts
By connecting directly to your stock database, our system keeps shelf information in sync with actual inventory. When items run low or out of stock, Electronic Shelf Labels can trigger visual alerts, helping staff spot replenishment needs at a glance.
Durability & Protection
Dinya Digital’s electronic price tags in Australia combine rugged construction with sealed electronics for reliability in retail. The range covers standard tags and specialized versions for cold storage.
Key ESL Features
- E-ink screen
- Bluetooth Low Energy 5.0
- Different display colors
- Visual template editing
- Multi-device control
- Pick to light
- IPX5, IPX7
- Replaceable battery
- NFC fast connection
Intelligent Digital Shelf Label Software
Intelligent ESL Software
Do more Intelligent System is an IoT cloud platform based on safety monitoring and management of Bluetooth devices. It can access a variety of offline application scenarios, provide API interface to docking various application systems, and realize intelligent upgrading.
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Multi-Device Support
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Extensively Customizable
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Functional Integration
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| PC | API Interface | Traffic statistics |
| Mobile | SDK | Transducers |
| Wechat mini program | Firemware | Info Display |
Logical Architecture
Our electronic price tags in Melbourne feature a modern retail technology ecosystem – on the left, a rugged handheld POS device and any auxiliary system platforms connect seamlessly via API docking to a centralized cloud platform. The cloud platform acts as the control hub, emphasizing real-time management.
From the cloud, connectivity flows through the internet to two parallel pathways. The first leads upward to a sleek, circular gateway device with soft LED lighting, which communicates via BLE to a cluster of in-store IoT devices. These include electronic shelf labels, a warehouse warning light, temperature and humidity sensors, and a compact mmWave radar unit—grouped together to represent smart store automation.
The second pathway extends downward to a high-performance router with multiple antennas, distributing Wi-Fi connectivity to LCD electronic shelf labels displayed on modern digital price stands. These screens show dynamic pricing and promotional content, reinforcing real-time updates.
A seamless, intelligent retail network integrating cloud computing, IoT, and wireless communication technologies.
Where Our Electronic Shelf Labels in Australia Make Sense
Electronic shelf labels suit a wide range of retail environments. Here's how they apply across different industries:
The clearest ROI case for electronic price tags. High SKU counts, frequent promotional cycles, and the constant pressure of competitor pricing make manual ticketing genuinely costly. ESLs pay for themselves quickly in labour savings alone.
Accurate pricing across a full PBS and OTC range, displayed correctly at the shelf edge, helps with both customer trust and compliance with pricing display obligations under Australian consumer law.
Categories like tobacco, beverages, and snack foods change price regularly and often at short notice. Digital price tags mean those updates happen instantly, not when someone gets around to walking the floor.
The pick-to-light feature triggers an LED flash on a specific label from the management platform, guiding staff to the right pick location without a printed pick list. Works well in smaller dark stores and click-and-collect fulfilment setups.
IPX7-rated tags work in refrigerated and freezer environments where a standard electronic shelf label wouldn't last.
Promotions, supplier specials, and seasonal campaigns can create constant price changes across a store. Our electronic shelf labels in Australia use make it easy to update pricing instantly while reducing manual work and improving accuracy.
Large product ranges and frequent supplier updates can make pricing difficult to manage. Electronic price tags allow retailers to update prices across entire categories in seconds while keeping shelf and checkout pricing consistent.
High-value products often require pricing, finance offers, and product information to be displayed clearly. Our electronic price tags in Melbourne provide real-time pricing updates and a cleaner, more professional shopping experience.
With thousands of products spread across multiple departments, replacing paper tickets can take up valuable staff time. Digital retail shelf labels streamline price changes and help ensure promotions are rolled out accurately across the store.
Ready to Replace Paper Tags with Electronic Shelf Labels?
If you’re spending hours each week updating prices manually, Dinya Digital’s electronic shelf labels can change that.
Our digital shelf labels are used by retailers across Australia, from single-site independents to multi-location chains, and our team can help you work out the right setup for your store.
Get in touch to book a free consultation, or ask us about a demo of our digital price tags in Australia to see them in action.
Frequently Asked Questions
How long does a full store update actually take?
With Dinya Digital's electronic shelf labels, most stores complete a full price refresh in a few minutes. Individual label updates are near-instant. Compare that to a team spending a shift manually swapping paper tags and the difference is significant.
Will it work with the POS system we already run?
Our digital shelf labels use an open API, so they integrate with most major retail POS and ERP systems used in Australia. Get in touch and we can confirm compatibility with your specific setup before you commit to anything.
What shows on the digital shelf labels if it loses connection?
Nothing changes. E-ink digital price tags hold their display without any power or signal, so customers continue seeing the last price pushed to the label. There's no blank screen, no error message, just the existing price until the next update comes through.
How hard is it to replace a battery?
It's a simple swap. No tools, no sending hardware back. Dinya Digital electronic price tags in Australia are designed so any staff member can do it. Given battery life runs to several years, it's not something you'll be doing often.
Do you have labels for cold rooms and refrigerated aisles?
Yes. Our IPX7-rated digital retail shelf labels are built specifically for refrigerated and freezer environments. If your store has a mix of ambient and chilled sections, we'd spec different tags for each zone. Let our team know your layout and we'll sort out the right combination.
What's the difference between e-ink tags and LCD shelf displays?
E-ink electronic shelf labels are your shelf-edge workhorses. Low power, easy to read, designed for individual product pricing across hundreds or thousands of locations.
LCD displays are larger, support full colour and motion, and suit promotional zones where visibility matters more than battery life. Both run on the same Dinya Digital platform. If you're looking at electronic price tags in Australia across multiple sites, the platform manages both types from one place.
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