How Dinya Shop Fittings Supplied the Full Retail Fitout for 99 Bikes Coburg

Dinya Shop Fittings successfully delivered a full-scale retail shop fitout for 99 Bikes Coburg, one of Australia’s leading specialty bicycle retailers. The project included gondola shelving, slatwall panels, counters, pegboard workshop walls, hooks, and complete display systems designed to support a high-density, high-performance retail environment.

Posted On June 10 2026
By Dinya Designs

Project at a Glance

Client: 99 Bikes

Location: Coburg, Victoria (Melbourne inner north)

Project Type: New store opening — full retail shop fittings supply

Industry: Specialty retail — bicycle, accessories & cycling apparel

Fittings Supplied: Gondola shelving, slatwall panels, slatwall counters, pegboard display panels, pegboard hooks, brackets, garment rails, tyre display systems

Summary: This case study highlights how a complete shop fittings solution transforms a raw commercial space into a fully operational specialty retail store.

A Full Retail Shop Fittings Supply for a Major Specialty Bike Store

99 Bikes is one of Australia’s largest specialty bicycle retailers, with stores across every state. When they opened their new location in Coburg — Melbourne’s vibrant inner north — they required a complete retail shop fittings solution capable of handling one of the most demanding product mixes in specialty retail.

Dinya Shop Fittings was engaged to supply the full scope of retail store fixtures and fittings for the store from the ground up. From the main service counter at the front of the store to the mechanic workshop wall at the rear, every fixture came from Dinya.

This case study outlines what was supplied, why each element was chosen, and what the finished fitout delivered for 99 Bikes Coburg — demonstrating how the right retail shop fittings supplier can transform a raw commercial space into a high-performing specialty retail environment.

The Challenge: Fitting Out a High-Complexity Specialty Retail Store in Melbourne

A specialty bicycle store presents a shop fittings challenge unlike most retail categories. The product mix spans an extraordinary range — from tiny packaged inner tubes and small accessories through to bulky bicycle trainers, boxed components, hanging apparel, cycling footwear, and full-size bikes. Every zone of the store demands a different display solution, and all of it needs to work together visually and functionally.

For the Coburg store, the specific requirements were:

Maximise usable retail floor space and vertical wall capacity across all categories
Support very high product density — the accessories and tube walls alone hold hundreds of SKUs
Handle significant weight loads, including dozens of bike tyres displayed on high perimeter walls
Create a professional mechanic workshop area with organised, purpose-built tool storage
Present cycling apparel and footwear in a clean, shopable format
Deliver a bold, brand-consistent look matching 99 Bikes’ national store identity
Supply everything on time for a high-profile grand opening event

Meeting these requirements called for a shop fittings supplier with a comprehensive product range and the ability to fulfil a large, complex order reliably. That’s where Dinya Shop Fittings came in.

The Solution: What Dinya Shop Fittings Supplied

Dinya Shop Fittings supplied a full suite of commercial-grade retail shop fittings across every zone of the 99 Bikes Coburg store. Here is a breakdown of what was provided and how each element performs in this retail environment.

1. Slatwall Service Counter

The centrepiece of the store is a large, custom-design service counter finished in white with a signature red top rail — consistent with 99 Bikes’ national brand palette. The customer-facing side of the counter features integrated slatwall panels fitted with shelving inserts, displaying impulse-purchase products including CLIF energy bars, nutrition products, and small accessories at the point of sale.

The slatwall counter integrates cleanly with Lenovo POS workstations and provides ample service bench space for staff — a functional and branded solution that anchors the customer experience at the heart of the store.

Slatwall counters are one of the most effective retail shop fittings for point-of-sale merchandising. By combining the service desk function with active product display, retailers can capture impulse purchases and increase basket size without adding any additional floor space.

2. Gondola Shelving — Aisle Structure & Mid-Floor Display

Heavy-duty black gondola shelving units form the primary mid-floor layout of the store, creating clear product aisles and high-capacity display bays for packaged components, accessories, and equipment.

The gondola shelving at 99 Bikes Coburg supports a wide variety of product types — from Shimano drivetrain components and cables, to bike pumps, bike stands, gravity trainers, and workshop tools. The adjustable shelf system allows the store to reconfigure bays quickly as ranges change across seasons.

For specialty retail environments with diverse product mixes, gondola shelving provides the best combination of product density, accessibility, and layout flexibility. It is one of the most widely used retail shop fittings solutions for sporting goods, bike stores, hardware retailers, and general merchandise stores across Australia.

3. Slatwall Panels — Perimeter Wall Merchandising

Black slatwall panels line the entire perimeter of the store, turning every wall into a productive, fully-merchandised retail surface. Slatwall is the most versatile wall-mounted retail shop fitting available — it accepts the full range of hooks, brackets, shelves, garment rails, and display accessories, allowing any product category to be displayed on any wall.

At 99 Bikes Coburg, the slatwall perimeter walls are used to display:

Bike inner tubes in the distinctive green and yellow colour-block presentation
Handlebar grips, pedals, lights, bells, and bike accessories
Cycling apparel on garment rails including jerseys, bib shorts, and rain jackets
Cycling footwear on stepped slatwall shelving
Folding MTB and road tyres in branded packaging from Maxxis, Continental, and Pirelli

The consistency of the black slatwall finish across all walls creates a visually cohesive retail environment that keeps the product — not the fixtures — as the focus. This is a key principle of effective retail shop fittings design for specialty retailers.

4. Perimeter Tyre Display System — High-Wall Hanging

One of the most visually striking elements of the 99 Bikes Coburg fitout is the high-wall tyre display — rows of bike tyres hung from specialised hooks mounted along the very top of the perimeter walls and above the service counter, running the full length of the store.

This system makes effective use of the vertical space above the primary merchandise zone — space that in most retail environments sits unused. At 99 Bikes Coburg, that space becomes an impactful visual statement, communicating the store’s extensive tyre range to customers the moment they walk in.

Designing and supplying a tyre hanging system of this scale requires shop fittings hardware rated for the load, installed at height across the full perimeter — a scope that demands an experienced, reliable shop fittings supplier.

The Result: A High-Performance Specialty Retail Store Fitout

The completed 99 Bikes Coburg store is a showcase of what expert retail shop fittings supply achieves when every element is specified correctly and delivered reliably. The store opened to strong customer response, with the fitout supporting a 20–50% off grand opening sale across the full range.

Every square metre of the store works hard. Product density is high across all zones. The visual presentation is clean, consistent, and on-brand. The workshop projects expertise. And the flexibility of the slatwall and gondola systems means the store can evolve its layout and range presentation as the business grows.

Key outcomes of the Dinya Shop Fittings supply:

Full store fitout supplied and ready for grand opening on schedule
Maximum retail floor productivity achieved across all product categories
Bold, on-brand visual presentation consistent with 99 Bikes’ national store identity
High-capacity, adjustable gondola shelving system adaptable to range changes
Professional workshop display area enhancing service credibility and staff efficiency
Dramatic perimeter tyre display making effective use of vertical wall space
Flexible slatwall system allowing easy product and category repositioning

Why Retailers Choose Dinya Shop Fittings for Specialty Retail Fitouts

Dinya Shop Fittings supplies commercial-grade retail store fixtures and shop fittings to specialty retailers across Australia. Our product range covers the full scope of what modern specialty retail requires — gondola shelving, slatwall panels, slatwall counters, pegboard display walls, product hooks, garment rails, and all associated hardware and accessories.

Frequently Asked Questions: Retail Shop Fittings for Specialty Stores

These are the questions retailers most commonly ask when planning a specialty retail store fitout. They are answered here to help you make informed decisions for your next project.

What retail shop fittings does a specialty bike store need?

A specialty bicycle store typically requires a combination of gondola shelving for mid-floor product aisles, slatwall panels for perimeter wall merchandising, a branded service counter, product display hooks and brackets, a workshop pegboard wall for mechanic tools, garment rails for apparel, and a tyre display system for the high-wall perimeter. The specific configuration depends on the store’s floor area, product range, and brand requirements.

What is the difference between gondola shelving and slatwall panels?

Gondola shelving is a freestanding shelving system used to create product aisles in the middle of a retail floor. It typically features adjustable shelves and can be single-sided (for wall placement) or double-sided (for aisle use). Slatwall panels are wall-mounted display systems featuring horizontal grooves that accept a wide range of hooks, brackets, shelves, and rails. In most specialty retail fitouts, gondola shelving and slatwall panels are used together — gondola creates the floor layout, slatwall activates the perimeter walls.

Can you supply shop fittings for a full retail store opening in Melbourne?

Yes. Dinya Shop Fittings supplies the complete range of retail fixtures and fittings needed for a new store opening — from gondola shelving and slatwall panels to counters, hooks, garment rails, and pegboard display systems. We can supply a complete fitout package for specialty retailers across Melbourne and Victoria.

What is slatwall and what can it be used for?

Slatwall (also written as slat wall or slotwall) is a wall panel system made from MDF or similar materials, featuring horizontal grooves spaced at regular intervals — typically 100mm apart. The grooves accept aluminium inserts and a wide range of compatible accessories including hooks, shelf brackets, garment rails, shoe shelves, sign holders, and basket fittings. Slatwall is one of the most versatile retail shop fittings available and is used in virtually every category of specialty retail.

What shop fittings are best for displaying cycling apparel?

For cycling apparel, the most effective retail display solution is slatwall-mounted garment rails combined with adjustable slatwall shelving for boxed footwear below. Garment rails mounted to slatwall panels can be repositioned at any height without drilling, making them ideal for stores that regularly refresh their apparel presentation. Face-out garment hangers maximise visual impact for premium and seasonal cycling kits.

How do I display bike tyres in a retail store?

Bike tyres are most commonly displayed using two methods in specialty bike retail: hung from hooks on slatwall panels at mid-height, or suspended from high-wall tyre display systems mounted at the top of perimeter walls. The high-wall display approach makes effective use of vertical space that would otherwise be unused, creates a dramatic visual impact, and signals product depth to customers from the moment they enter the store.

Who supplies gondola shelving to specialty retailers in Melbourne?

Dinya Shop Fittings supplies gondola shelving to specialty retailers across Melbourne and Victoria, including sporting goods stores, bike retailers, hardware stores, and other specialty retail categories. We supply commercial-grade gondola shelving in single-sided and double-sided configurations, with slatwall, pegboard, or flat back panel options depending on the merchandising requirements of each store zone.

What is a slatwall counter and is it right for my store?

A slatwall counter is a service counter that incorporates slatwall panels on the customer-facing side, enabling the counter to double as a point-of-sale merchandising surface. Products such as impulse purchases, small accessories, energy snacks, and promotional items can be displayed on the counter face using standard slatwall hooks and shelf brackets. Slatwall counters are an excellent choice for specialty retailers who want to maximise sales per square metre at the point of purchase.